Chris DuBois · DuBois Consulting, Inc.
I help businesses get clear on who they're for and why they're the one to choose, then turn that into a plan the team can run. I do it from conference stages, in workshop rooms, and one on one.
What you can hire me for
Dynamic Agency OS is where the agency coaching lives. Everything else runs through DuBois Consulting: talks, team workshops, and positioning work for businesses outside the agency world.
Conference stages, summits, leadership offsites and company all-hands. Talks on positioning, growth and how good businesses get chosen, built for the audience in the room rather than pulled from a stock deck.
Usually for: Event organizers, podcast hosts, leadership teams.
Deciding who a business is for, what it is known for, and how the right buyers find it. Then turning that into an offer and a plan the team can run without the founder in the middle of every decision.
Running an agency? This work lives at Dynamic Agency OS.
Working sessions for leadership and client-facing teams: finding the position nobody has taken, sharpening an offer, or getting a team using the AI tools it already has, inside the rules it already has.
Usually for: Department heads, enablement teams, founders with a team.
Tell me the room, the team or the problem. I will tell you straight whether I am the right fit.
One page. What you get, when you get it, what it costs. No retainer you did not ask for.
The work ships on the date we agreed. Contracts and invoices come from DuBois Consulting, Inc.
Speaking
I show up with a talk built for your room, clip-ready moments for your promo, and something your moderator can push back on. Then I promote the session to my own audience.
Why quality claims cancel each other out, the levers that live in how a firm operates (delivery model, economics, guarantees, constraints, access), and how to pick one you can hold for two years.
Better is a claim, and a guarantee is a decision. Buyers can only check one of those.
Podcast · Keynote · Workshop
Which rivals are worth studying (not the ones you would guess), how to score each one instead of going on feel, and how to read the finished grid for the lever nobody has claimed.
You cannot tell whether you are different until you have written down what everyone else already said.
Keynote · Workshop
The five moments marketing predictably gets cut, why "we will restart when things calm down" never arrives, and the half-cadence move that keeps something running when the calendar fills up.
Marketing did not die because it was not working. It died because a client had a deadline and marketing did not have one.
Podcast · Keynote · Workshop
Why you need a sample size before any of the tuning advice works, what volume buys you, and what to do with the six months most owners spend polishing content nobody has seen.
At sub-$1M the bucket is not leaky, it is almost empty, and you cannot see the leaks until you fill it.
Podcast · Keynote · Panel
For teams that have been handed an AI tool and a policy and not much else. Start with one prompt in the assistant you already have, get it right, then grow it into a workflow.
Start with the prompt. The agent can wait.
Workshop · All-hands
Selected work
Some clients prefer not to be named. Where that is the case, the description stands in for the logo.
"The Power of Positioning" for bank and credit union leaders at FSI's annual retail banking conference: why institutions with good people and good services still read as interchangeable, and how to name the one thing no competitor within 30 miles can say.
Niche, positioning, offer and go-to-market work with founder-led marketing and web agencies across the US and Canada, through Dynamic Agency OS.
A working session for section managers and admins at a Fortune 100 aerospace and defense company, built from the team's own survey, on using the tools they already have well and safely.
Brands and projects
DuBois Consulting is the company. These are the things it runs and publishes.
Positioning coaching for founder-led agencies that grew on referrals and can't grow on them anymore. Niche, positioning, offer and go-to-market, built into a system the agency runs without the founder in the middle of every decision.
dynamicagencyos.com
Weekly conversations with agency operators about growth, positioning and the systems behind them. 120+ episodes.
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Weekly frameworks and field notes from real agency engagements, written for owners who would rather act than read.
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The community for agency owners working on their own growth. Weekly Q&A calls with me, and where most people start.
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The marketing operations app my coaching clients run on: experiments, outreach, campaigns and content in one place, tied to results.
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About
I was commissioned as a US Army infantry officer in 2012, served seven years on active duty and have served seven more in the Army Reserve, where I hold the rank of Major. As a junior captain I was battalion executive officer at infantry One Station Unit Training, second in command of a battalion training more than a thousand soldiers.
After the Army I ran a marketing agency as CEO. I learned what it costs when a good business can't explain why it's different, and what a 60-hour week does to the person trying to fix that from the inside. So I went independent.
Today DuBois Consulting is the company behind all of it: the agency coaching at Dynamic Agency OS, the podcast, the talks, and the work that sits outside the agency world. I work from Maine with clients across the US and Canada.
“Did you choose this, or did it just happen?”
The question I ask on every engagement
Contact
An event, a team that needs a working session, or a business that needs to be easier to choose. Send a few lines and I'll reply within two business days.
Or write directly: chris@dynamicagencyos.com · LinkedIn